Stands for "Search Engine Optimization." Just about every Webmaster wants his or her site to appear in the top listings of all the major search engines. Say, for example, that Bob runs an online soccer store. He wants his site to show up in the top few listings when someone searches for "soccer shoes." Then he gets more leads from search engines, which means more traffic, more sales, and more revenue. The problem is that there are thousands of other soccer sites, whose Webmasters are hoping for the same thing. That's where search engine optimization, or SEO, comes in.